Master in Advertising & PR Management

Mass Communication department, Superior University provides you an opportunity to interact with icons of media industry. With the launch of Department’s own National Newspaper, Daily Nai Baat, Radio station, BOOM FM & Nai Baat TV, we are better off than anyone for securing jobs in Superior Group’s own media outlets.
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Road Map


Semester - I
Course Title
Cr.Hrs
Computer Application in Media Studies
3
Principles of Management
3
Fundamentals of PR/Advertising
3
Basics of mass communication studies
3
Fundamentals of Advertising
3
Semester - II
Course Title
Cr.Hrs
Production l
3
Fundamentals of Broadcast Journalism
3
News Writing and Editing Techniques
3
Models and Theories of Public Relations
3
Copywriting
3
Semester - III
Course Title
Cr.Hrs
Development Communication & Development Reporting
3
Production ll (TVC)
3
Communication Research Methods (Adv. & Pr. Research)
3
Advertising Planning and Strategy
3
PR Campaign Designing Tactics
3
Semester - IV
Course Title
Cr.Hrs
Online Journalism
3
Media Management & Marketing
3
Issues in Mass Communication
3
Advertising Design & Concept
3
International Communication & Public Relations
3