Bachelors in Mass Communication

The department of Mass Communication Management has started a new program of Bachelors in Mass Communication. It equips the students with all forms of media and gives practical exposure to the upcoming Superiors of media Industry.
This 4 years degree focuses on the main themes of Management, Journalism, Production, Advertizing, PR and Project Management. We believe that our graduates holding degree of BS Mass Communication will be competent to meet demands of media oriented world and will also leave a positive impact on the society.



Eligibility:

Intermediate or Equivalent
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Road Map


Semester - I
Course Title
Cr.Hrs
English – I
3
Computer Applications
3
Social Psychology
3
Principles of Management
3
Introduction to Mass Communication
3
Semester - II
Course Title
Cr.Hrs
English-II
3
Introduction to Media Management Studies
3
Media History & Laws
3
Pakistan Studies & Islamiyat
3
Basic of Reporting Techniques
3
Semester - III
Course Title
Cr.Hrs
English – III
3
Broadcast Journalism
3
Pre Production Techniques
3
News & Report Writing
3
Media Culture and Society
3
Semester - IV
Course Title
Cr.Hrs
Fundamentals of Advertising
3
Public Relations
3
Production: Usage of Multimedia
3
Contemporary Mass Media
3
Online Journalism
3
Semester - V
Course Title
Cr.Hrs
Journalistic Writing (English & Urdu)
3
Theories of Communication
3
Post Production
3
Research Method
3
Media Seminar
3
Semester - VI
Course Title
Cr.Hrs
Featured Column & Editorial Writing
3
Film Theory & Criticism
3
Photographic Journalism
3
Documentary Production
3
Magazine Journalism
3
Semester - VII
Course Title
Cr.Hrs
International Communication
3
Advanced Broadcast Journalism
3
Fundamentals of Business Journalism
3
Basics of Development communication
3
investigative Journalism & Crisis Reporting
3
Semester - VIII
Course Title
Cr.Hrs
Issues in Mass Communication
3
Radio News Reporting & Production
3
Elective I
3
Elective II
3
Elective III
3
Intership / Research Project
6